{"id":747,"date":"2017-11-27T16:30:01","date_gmt":"2017-11-27T15:30:01","guid":{"rendered":"https:\/\/www.koniqa.com\/experience-maker-quale-ruolo-per-le-agenzie-nella-filiera-brand-consumatore\/"},"modified":"2019-06-01T23:43:50","modified_gmt":"2019-06-01T21:43:50","slug":"experience-maker-quale-ruolo-per-le-agenzie-nella-filiera-brand-consumatore","status":"publish","type":"post","link":"https:\/\/www.koniqa.com\/en\/experience-maker-quale-ruolo-per-le-agenzie-nella-filiera-brand-consumatore\/","title":{"rendered":"EXPERIENCE MAKERS: WHICH ROLE FOR THE AGENCY IN THE BRAND-CONSUMER RELATIONSHIP?"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">It may seem obvious but Agencies have a hard job to do, today more than ever. It requires the ability to innovate and fill in the gaps that arise in the complex BRAND-CONSUMER relationship.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">We live in a world where there is no balance between humanity and resources; this means that important gaps exist between Brand and Consumers:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\"><b>GAPS between supply and demand<\/b>: <span style=\"font-weight: 400;\">Brands continuously inject product<\/span> products on the market, but it would take us; more than 800 years to try them all<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\"><strong>Storytelling GAPS<\/strong>: we tell stories on the Web, but we should live more than 1600 years to browse through all possible websites<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\"><b>Capability GAPS<\/b>: more than 211 million pieces of content per minute are generated on line, but our concentration capability does not exceed 7 seconds&#8230;<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\"><b>In our next posts we will sketch the STEPS of a journey designed to understand how agencies can restore the Brand-Consumer relationship. And we will see why we speak about Experience Maker.<\/b><\/span><\/p>\n<p class=\"p6\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-272 img-responsive img-shadow\" src=\"http:\/\/koniqa.com\/wp-content\/uploads\/2017\/11\/closeup-of-hand-pinning-on-world-map-journey-P9KRA5F.jpg\" alt=\"\" width=\"980\" height=\"490\" srcset=\"https:\/\/www.koniqa.com\/wp-content\/uploads\/2017\/11\/closeup-of-hand-pinning-on-world-map-journey-P9KRA5F.jpg 980w, https:\/\/www.koniqa.com\/wp-content\/uploads\/2017\/11\/closeup-of-hand-pinning-on-world-map-journey-P9KRA5F-300x150.jpg 300w, https:\/\/www.koniqa.com\/wp-content\/uploads\/2017\/11\/closeup-of-hand-pinning-on-world-map-journey-P9KRA5F-768x384.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">A journey across the developments which have led to the adoption of the <b>EXPERIENCE MAP<\/b> as a model to \u2018use\u2019 the world of interactions, a new grammar for creativity, marketing and communication.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It may seem obvious but Agencies have a hard job to do, today more than ever. It requires the ability to innovate and fill in the gaps that arise in the complex BRAND-CONSUMER relationship. We live in a world where there is no balance between humanity and resources; this means that important gaps exist between [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.koniqa.com\/en\/experience-maker-quale-ruolo-per-le-agenzie-nella-filiera-brand-consumatore\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/www.koniqa.com\/en\/wp-json\/wp\/v2\/posts\/747\/"}],"collection":[{"href":"https:\/\/www.koniqa.com\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/www.koniqa.com\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/www.koniqa.com\/en\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/www.koniqa.com\/en\/wp-json\/wp\/v2\/comments\/?post=747"}],"version-history":[{"count":3,"href":"https:\/\/www.koniqa.com\/en\/wp-json\/wp\/v2\/posts\/747\/revisions\/"}],"predecessor-version":[{"id":806,"href":"https:\/\/www.koniqa.com\/en\/wp-json\/wp\/v2\/posts\/747\/revisions\/806\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.koniqa.com\/en\/wp-json\/wp\/v2\/media\/670\/"}],"wp:attachment":[{"href":"https:\/\/www.koniqa.com\/en\/wp-json\/wp\/v2\/media\/?parent=747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.koniqa.com\/en\/wp-json\/wp\/v2\/categories\/?post=747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.koniqa.com\/en\/wp-json\/wp\/v2\/tags\/?post=747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}